Cut.
Sewn.
Yours.

Custom apparel, made from scratch, in Strand. From one sample to full production — no minimum order pressure.

10
Min. Units
100%
In-House
STR
Strand
Eli & Co

Every step,
on our own bench.

Sourced. Marked. Cut. Sewn. Nothing about your product passes through someone else's hands.

Scroll to see the full process
Sourcing fabric
Step 01

Sourcing

No catalogue browsing. We're on the floor, hands on the fabric, choosing what's right before it's ever quoted.

this is where it starts →
Pattern cutting
Step 02

Pattern & Cut

Every pattern drafted and cut on our own table — precision from the first mark.

Sleeve XL, Front XL — real markup
Client consultation
Step 03

Consult

Sketches, samples, real conversation — before a single cut is made.

this is where your idea gets real
Trims wall
Step 04

Trims

Zips, cord, packaging — nothing about your product is an afterthought.

the small stuff matters too
Branding panels
Step 05

Branding

Custom prints and sublimation woven into the fabric itself.

branding that looks intentional
The Eli & Co workshop floor
Step 06

The Shop

CMT — cut, make, trim — under one roof in Strand. Come see it yourself.

real machines, real people

Six things.
Done properly.

01

Product Dev

Idea to sample. We design and source from scratch.

Start →
02

Small-Batch

10 units minimum. No pressure to overcommit.

Quote →
03

Uniforms

Golf shirts, hoodies, tracksuits — branded, for teams and schools.

Enquire →
04

Leatherworks

Bags, accessories — designed and made here.

Commission →
05

Branding

Embroidery, DTF, screen print, laser — your logo, done right.

Get Branded →
06

Merch

Bags, bottles, gifts — sourced and branded for events.

Browse →

Real scale.
Real work.

ROWE bags
Outdoor Apparel Client
100

Waxed canvas bags, cut and sewn in-house for a large outdoor adventure brand.

Leather koozie
Confidential Development
01

Custom leather bottle cover — concept through to finished product.

Bonnet sample
Sketch → Sample
1wk

A reference drawing, turned into a real, wearable sample.

Genuine leather shooting rest bags
Genuine Leather
Full

Full-leather range rest bags — cut, stitched and finished entirely in-house.

Gunning Construction & Civils branded workwear
Gunning Construction & Civils
Corp

Branded workwear and corporate merch — full range, built for the site.

No price list. On purpose.

Materials, quantity and finish change every time. Tell us what you're building — we'll cost it properly.

Get a Custom Quote

Book a consult.

Mornings only, weekdays. Pick the stage you're at.

Phase 01

Concept

Got an idea, not sure where to start.

Mornings · Mon–Fri Check Availability
Phase 02

Sampling

Have a spec — need pricing and samples.

Mornings · Mon–Fri Check Availability
Phase 03

Production

Ready for a bulk run — let's plan it.

Mornings · Mon–Fri Check Availability
Ongoing

Check-in

Existing client, active project.

Mornings · Mon–Fri Check Availability

Let's build
something.

Send an enquiry, or book straight into a consult above.

Location
10 Van Ryneveld Street, Strand
WhatsApp
📍 10 Van Ryneveld Street, Strand — Get Directions →